The Product Manager's Fieldguide (Häftad)
avLinda Gorchels
ISBN: 9780071410595 - UTGIVEN: 200304This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, i[...]
The Manager's Guide to Distribution Channels (Inbunden)
avLinda Gorchels, Edward J. Marien, Chuck West
ISBN: 9780071428682 - UTGIVEN: 2004-04Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-m[...]
The Product Manager's Handbook (Inbunden)
avLinda Gorchels
ISBN: 9780071772983 - UTGIVEN: 201110This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business lands[...]
Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy (Inbunden)
avLinda Gorchels
ISBN: 9780071784030 - UTGIVEN: 2012-03-13When your market changes, you have to change your strategy and take control of your own success. In a global market that is constantly evolving, you can't expect "magic bullets" or "best practices" - or any stand-alone business philosophy. This guide challenges you to re-evaluate your methods, rethi[...]
